Performance Based Ranking

I want to let everyone know that this post is just me speculating, but it’s based on some clues I’ve seen popping up lately. Google is moving towards performance based ranking more and more. What do I mean by this? How your site performs in terms of speed, and user experience are going to count more and more in your ranking. The days of building half a million links to some shoddy squeeze page... read more

Managing Outbound Linking

I had my friend, Chuck Reynolds, come to me recently with a problem: He had a team of writers working on one of his sites. They were intelligent, well read, and were very diligent about citing where they got information from. Unfortunately, this meant a lot of outbound links to often untrusted sites, and he was leaking link juice like an old car leaks oil. However, this site was part of a network of sites... read more

Using Digg To Get Dugg

If you play a lot in the link bait arena, you’ll know one of the most difficult things is to get Diggs without paying for them, or doing anything nefarious. The only real way to accomplish this is to be a good member of the community, have a lot of friends, and digg them on a regular basis. However, this can be quite a time sink. Luckily, I found a way to semi-automate the dirty work. Digg, in an... read more

Closed Captioning SEO

Google has now taken the voice transcribing technology they have been working on, and have applied it to a limited number of YouTube videos to create close captions. This takes the spoken word and creates text transcripts …. searchable text transcripts. In addition, they unveiled a feature called “Auto-Timing”. If you have a transcript of your video, without time codes, it matches up your... read more

Using Arkayne To Build Highly Targetted Links

Arkayne is a plugin for WordPress to show contextual links on your website. It puts you as part of a social network of people whose work you “Recommend”. If they recommend your work, and you write a relevant post to theirs, you will show up on their site as a dofollow link. Conversely, if they recommend you, you’ll show up on their site as a dofollow link. Like Twitter, you’ll need... read more
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