Project Freeze: The Art of Drinking from a Fire Hose

I realize that this article isn’t entirely about SEO, but one of the hardest parts about SEO is having the focus to figure out where you are and where you’re headed. Too often people get lost in statistics like link approval rate, number of links and the ever popular, “OMGZ WHAT’S MY PAGE RANK?!” To combat these problems, I’ve started a process where I take time to see... read more

How To Stop Bots From Ruining Your EPN EPC

Yesterday, I found myself excited as I saw my EPN clicks shoot past 50, then past 100, then less excited after 200, and absolutely livid after 400. I was getting scraped and they were following all of my EPN links driving my once very respectable EPC right through the floor. I made a hearty $4.00US yesterday because some stupid idiot wanted to scrape my scraped content. Here is the solution I came up with... read more

I Use Google Analytics.

A lot of people, even people whose opinions I respect, tell me not to use Google Analytics (GA) for fear that they will collect the data to penalize me in the results page. I can certainly respect this opinion because let’s be honest, Google is aggregating a terrifying amount of information. So much so that I worry it will start looking for Jon Connor. However, I find myself in a difficult spot.... read more

How To Write Great Link Bait

1. What is link bait and Why Would I Want to Make it? Link bait is any media that gets people excited, in any capacity, about the content of that media, and inspires them to link back to it so their discourse on the subject is relevant. Depending on how you leverage the link bait, your site might get lots of traffic that you can monetize, you may receive lots of back links that will boost your rankings, or... read more
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