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Signs You Have A Bad SEO Consultant

Sometimes it’s tough to tell a client that what they’ve got is bad. This is the case with websites, employees, and in many cases, SEO Consultants. As a practice, I don’t like to pee on people’s parades but many times I get approached by potential clients who “smell” something off about their current SEO guys, and are seeking outside opinions. One of the first signs I see... read more

The Social Media Lie – Why You Should Consider Ignoring Social Media

The greatest lie the Devil ever told the world was convincing the world that he didn’t exist. Social Media is billed as a revolution for being connected with more people, reaching out to customers, and rolling up your sleeves and getting into the trenches of managing your own public relations. Large companies are slowing customer attrition by reaching out through Twitter. Small companies are finding... read more

Easy Multi-Metric Split Testing Comes To WordPress

So you’ve got rankings, you’ve got traffic, and you’ve got conversions. Is that it? Heck no. Conversion Rate Optimization is how to take your existing infrastructure and optimize it to get the highest ROI. I ran into a problem last week where I wanted to decrease the bounce rate of a couple of my sites. They have some less than conventional elements in them, and most importantly of all,... read more

What We Can Learn From Energy Drinks

While trying to remedy a hangover the other day I found myself sipping on one of the ubiquitous energy drinks that are so prevalent in our gas stations and convenience stores now-a-days. While I was considering whether or not I liked the “low-carb” version of this particular energy drink better, it occurred to me what a great marketing job has been done for energy drinks. The Beginning The... read more

Upgrading Multiple WordPress Installations

Yesterday, I asked a local Phoenix web/design guy just how it was he was able to keep so many WordPress installs seamlessly upgraded, since I have about 30 I’m working on and HATE upgrading. He had a proprietary method that was working well, so I set out to see how hard it’d be to brew my own. WordPress, like many other open source programs uses a source code control program called Subversion.... read more
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