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Affiliate Summit West 2010 Observations

This year I was lucky enough to get the opportunity to speak at ASW 2010 in Las Vegas. The first thing I want to say is that I had a blast speaking. Nothing gets me more excited than getting up in the morning and talking to people about something I love to do. The first thing I noticed was from my friend Brent Terrazas. If you don’t know him, you should. He often plays in a realm of advertising that... read more

Tracking Your Visitors Out The Door

Finding out where your visitors are going after your site is a pretty valuable thing to know. For example, if you found out that a lot of people were being directed to your site from Google, but leaving via one of your outbound links, perhaps it’s time to write a new post about that subject. Or maybe you’re wondering how effective your affiliate links are, and where you could put them better.... read more

Being Genuine

I just read an interesting post over on Seth Godin’s blog. He was setting up a friend’s PC and was astounded at how much crap there was to dig through in order to accomplish basic things. From this he drew an interesting point: People don’t trust websites because they’ve been lied to, cheated on, and stolen from by the internet. It’s a shit show. By the time someone reaches... read more

Performance Based Ranking

I want to let everyone know that this post is just me speculating, but it’s based on some clues I’ve seen popping up lately. Google is moving towards performance based ranking more and more. What do I mean by this? How your site performs in terms of speed, and user experience are going to count more and more in your ranking. The days of building half a million links to some shoddy squeeze page... read more

Managing Outbound Linking

I had my friend, Chuck Reynolds, come to me recently with a problem: He had a team of writers working on one of his sites. They were intelligent, well read, and were very diligent about citing where they got information from. Unfortunately, this meant a lot of outbound links to often untrusted sites, and he was leaking link juice like an old car leaks oil. However, this site was part of a network of sites... read more
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