I realize that this article isn’t entirely about SEO, but one of the hardest parts about SEO is having the focus to figure out where you are and where you’re headed. Too often people get lost in statistics like link approval rate, number of links and the ever popular, “OMGZ WHAT’S MY PAGE RANK?!”
To combat these problems, I’ve started a process where I take time to see where I am, determine where I’d like to be, and figure out the best way to get there. During this time, I DON’T WORK ON ANYTHING NEW. This is important. You may see the best domain name of your life for sale, or you may get an unbelievable offer to run a 600% ROI Campaign for a friend, but really try to focus on YOUR stuff. And if the deal you’re getting is that good, sub-contract it out and take a piece of the action so you don’t feel bad about losing out. =)
Like most SEO’s you probably have quite a few sites made. So, go through each site one at a time and make sure you have the following:
- Is this site complete? If not, what does it need to be complete?
- How am I monetizing this site? Am I monetizing it correctly?
- What keywords does this site rank for? What keywords should it rank for? What will it take to get there?
The list of stuff you come up with will probably be huge, however, if you spend a week working on items only from this list, you’ll be amazed at what you can get done.