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Using Arkayne To Build Highly Targetted Links

Arkayne is a plugin for WordPress to show contextual links on your website. It puts you as part of a social network of people whose work you “Recommend”. If they recommend your work, and you write a relevant post to theirs, you will show up on their site as a dofollow link. Conversely, if they recommend you, you’ll show up on their site as a dofollow link. Like Twitter, you’ll need a following of people to recommend their pages, so there is an inherently social aspect to this. This strategy isn’t for your trash-and-burn spam sites. This is for a site you’re looking to promote using white hat methods, and that has a brand. People ultimately approve you, to be on their site, so put your best face forward.

Here’s my formula for success:

“Recommend” people in your niche. The relevant outbound links won’t hurt too bad by default, but we can even make that better. You can edit the PHP wordpress plugin to make the links “nofollow” if you’re worried. Here’s how: Arkayne pulls all the code they put on your website off their mothership. When you get it, it’s been pre-formatted and is ready to roll. Their plugin just puts it into your content. So you just need to add after curl_close($ch).

  $arkayne_data = preg_replace("/<a href=/",'<a rel="nofollow" href=',$arkayne_data);

to the arkayne_link() function. So, you now have:

function arkayne_link() 
{
  global $post;
 
  $arkayne_url = "http://www.arkayne.com/widget/" . arkayne_token() . "/?type=wordpress&url=" . urlencode(get_permalink($post->ID));
  $ch = curl_init();
  $timeout = 5; // set to zero for no timeout
  curl_setopt ($ch, CURLOPT_URL, $arkayne_url);
  curl_setopt ($ch, CURLOPT_RETURNTRANSFER, 1);
  curl_setopt($ch, CURLOPT_TIMEOUT, $timeout);
  curl_setopt ($ch, CURLOPT_CONNECTTIMEOUT, $timeout);
  $arkayne_data = curl_exec($ch);
  $http_code = curl_getinfo($ch, CURLINFO_HTTP_CODE);
  curl_close($ch);
  $arkayne_data = preg_replace("/<a href=/",'<a rel="nofollow" href=',$arkayne_data);
  return ($http_code == 200) ? $arkayne_data : '';
}

Now that we’re not dripping link juice and page rank like a stuck pig; we’re left with the social aspect of this. How do we get people recommending us? Well, this problem is handled half by us, and half by Arkayne. It’s awesome because if my posts dont match up in relevancy with someone else’s, their links won’t show up, so I don’t look like some scammy link farm. However, even if they have a blog about basketball, and mention something about basketball linkbait, I’ll probably show up. So there is no HARM in “Recommending” lots of people. I think most will recommend you back. Because Arkayne calculates relevancy for us, we don’t have to worry about outbound links to Pro-Cheerleading websites being a problem, especially since we nofollowed them.

How do we find people to recommend?

Lucky for us, Arkayne has a footprint. =) Sure, they have a search feature on their site, but it’s woefully inadequate for what we’re looking for. So, using a simple google search we can find sites running Arkayne. Bloggers running Arkayne will have the text, “Recommend me on Arkayne” on their site.
Picture 3

Then, it’s just a matter of finding people in your niche…. or not. I like to be specific because I think it adds to the overall approval conversion rate. I did a Google Search for “Recommend me on arkayne” SEO. Then, I just go click the Arkayne link which takes me to their profile, and recommend them. Rinse and repeat.

It’s very similar to ping crawl, but it allows for a more dynamic selection of links, and allows you to “trust” the people you’re linking. This kind of twitter-like system is useful if you want relevant content from outside your niche.

15 Responses to “Using Arkayne To Build Highly Targetted Links”

  1. Tyler Hurst says:

    Brilliant, although I have no idea what the code in the first part is meant to do. Nice tip on the google search.

    Arkayne seems to be really handy, especially if more people sign up.

  2. Josh says:

    I think that blowing the top off a servie like Arkayne is what it needs to get to that “Critical mass”. And if you’d like some help implementing the code, let me know. It’s pretty specialized.

  3. Chuck says:

    Agreed… Arkayne is a good idea and while most will use it for good there’s easy ways to game it to your benefit as you’ve highlighted here…

    As I mentioned last night in our talk I’m a little hesitant to use it for clients atm – I’ll run it on my blog and see how it goes for a while.

    Thx for the simple writeup

  4. I like the idea and I might have to try it on my blog. Thanks!

  5. Justin Dupre says:

    Shiny mangz. Is this the only plugin that will do this? I thought I saw a few more.

  6. Josh says:

    Justin,

    This is the only one, AFAIK, that has a built in social network, and updates dynamically. It’s an interesting concept for sure.

    Josh

  7. Paul Kenjora says:

    Our main focus is on connecting audiences, the SEO aspect of Arkayne is to be compliant with White Hat practices.

    The code change above is interesting but not necessary, any Arkayne user can turn on no-follows through our preferences page. We’re evaluating this feature, no-follows may become mandatory in the future.

    The modification to the Arkayne Plugin above will cause no-follow to appear on your internal links, this is probably not the best SEO practice.

  8. Josh says:

    According to Matt Cutts, Google’s webspam guru:

    “There’s no stigma to using nofollow, even on your own internal links; for Google, nofollow’ed links are dropped out of our link graph; we don’t even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.)”

    Source: http://www.seomoz.org/blog/questions-answers-with-googles-spam-guru

  9. Jordan says:

    Awesome tidbit, Josh!

    Ima give ya a link and recommendation to you from makedasite.

    Keep up the quality posts!

  10. I noticed that you are no longer using arkayne on your blog. So I was wondering why that is? Didn’t it work the way you expected?

    I recently started a new blog and added arkayne to it after having read this post. Was that a bad call?

  11. Josh says:

    Not a bad call at all. I think it’s got tremendous potential. I’m flattered you pay this close of attention. Last week I was looking at my site in Google Chrome and noticed that Arkayne was showing up at the tops of posts and generally making things look all screwey. While Chrome is only 3% of the total market, it is however a large part of my demographic, and I find it unprofessional when people’s blogs are “broken” looking. So, until I figure out what’s broken, or Arkayne unscrews itself, it remains off my blog. I’ll write them a bug report, but I just haven’t had time to do other people’s beta testing this week. =P

    Josh

  12. SALYM says:

    Sir, could you please explain me how to remove ‘ Arkayne recommend me ‘ which appears below each post.c

  13. Brandon says:

    Just a heads up, Arkayne now allows you to add NOFOLLOW to your recommended links right in your account page. As for the question about removing the “Recommend on Arkayne” blurb under the outbound links, you’ll have to upgrade to a Business account for $49 a month.

  14. Josh says:

    Well, unless they’re encrypting the source then there is no reason you can’t regex it out of there.

  15. Joni Mueller says:

    I was using the Arkayne plugin on my site and all of a sudden, I noticed my site was linked to a billion trillion jillion “buy pills” spam-like Google search results. Just plug in “pixelita buy pills” into Google and there they are. I was horrified. The thing is, the pill links/text were only appearing in my article TITLES, nowhere else. I removed the Arkayne plugin, but that wasn’t enough. I had to edit the post_meta database tables to delete all the arkayne cruft it left behind. I did this yesterday and while my site still appears on “buy pills” searches, at least when you click through to the actual articles, they are clean once more. Just sayin.

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