If you haven’t heard how badly Nestle is handling their social media campaigns, you might want to take a read at RGC Media’s blog for an outline. Normally, this is where I would give you some [not] really insightful industry perspective on the situation. However, I made a picture instead.
The only thing I am shocked about is that someone on the Nestle payroll, paid to do social media, thought it would be a good idea to suppress the community, in any capacity. Social media is like water. If you were to fill up a bottle of water, it would exist happily. If you try to freeze that bottle, it’s going to have poor results.